Advertising Guidelines

About Anthrocon

Thank you for your interest in advertising with Anthrocon for our 2017 convention! The convention takes place at the David L. Lawrence Convention Center in Pittsburgh, PA from June 29-July 2, 2017. The convention caters to Furry fandom (fans of anthropomorphic animals) and is the largest of its type in the world.

General Information

All advertisements should be within the 'G' to 'PG-13' rating. The Advertising Department reserves the right to reject advertisements for any reason.

Please remember to proofread your advertisement before submission. We cannot correct typographical errors in your advertisement once submitted.

Advertisements in the Convention Guide or Conbook may be used as display ads before and after events during the convention. There is no additional charge for this service.

Which Type of Ad Should I Get?

The Convention Guide is an 5½" x 8½" informational booklet which is distributed in registration bags and used frequently by attendees during the convention. Convention Guide ads are recommended for Dealers who sell products in the Dealers Room during Anthrocon 2017, or for local business which Anthrocon Members may visit.

Advertisements are available on inner pages of the Guide. Guide ad rates for Anthrocon 2017 are:

Type Size Price
1/4 Page (wide) 4½" W x 1½" H $50.00
1/2 Page 4½" W x 4¾" H $75.00
Full Page 4½" W x 7½" H $110.00

The Conbook is an 8½" x 11" souvenir booklet containing artwork and stories, available for free at the registration area. Conbook ads are recommended for (but not limited to) conventions, websites, or dealers who sell products after Anthrocon 2015.

Advertisements are available on inner pages of the Conbook. Conbook ad rates for Anthrocon 2017 are:

Type Size Price
Business Card 3½" W x 2" H $20.00
1/4 Page 7¼" W x 2¼" H $40.00
1/2 Page 7¼" W x 4¾" H $50.00
3/4 Page 7¼" W x 7¼" H $80.00
Full Page 7¼" W x 10" H $100.00
Full Page (Bleed) 8½" W x 11" H $200.00

Inside Cover Ads

Advertising space is available on the inside front and inside back covers of the Convention Guide and Conbook on a first-come, first-serve basis. Cost is $700 per page. Contact the Advertising Department to reserve space.

Convention Bag Inserts

Convention bag inserts are any 8½" x 11" flyer or promotional item to be inserted into the bag each attendee receives at registration. Cost for this service is $700. Material must be approved by the Advertising Department before distribution.


Convention bag insert materials must be delivered to Registration ABSOLUTELY NO LATER THAN 11:00 am, June 28, 2017. Please contact the Advertising Dept. for shipping details.

Electronic Submissions

Electronic submissions are preferred. Acceptable file formats are Adobe PDF, Adobe Photoshop, TIF, or high-quality JPG. All scans must be 300 dpi or greater resolution.

You may submit your file via e mail to advertising AT anthrocon DOT org or upload it at

U.S. Mail

CD-ROMs or hardcopy advertisements to be scanned should be sent flat with a stiffener. Scanning for ready art is provided free of charge. Ads should be printed on heavy white paper with no watermarks. Do not send pencil work. Please note Anthrocon cannot return original work.

Submission and Payment Information

Your ad and payment must be received no later than May 1, 2017. Make check/money order payable to Anthrocon, Inc. and send with your request form to:

Anthrocon, Inc.
150 Wrenn Dr.
Box 759
Cary, NC 27512

Note this address is for advertising-related correspondence only.

If you have any questions, contact us at advertising AT

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